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Vatsal Jain
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Author: Vatsal Jain

Rapido's cost model brings its own set of pros and cons.
By Vatsal Jain
July 3, 2025
No Comments

Can Rapido’s Ownly Handle The Zomato-Swiggy Storm? [Part 2]

Rapido has already hogged the news headlines with its food delivery venture, “Ownly,” aiming to challenge the Zomato-Swiggy duopoly. With a pilot launching in Bengaluru soon, Rapido’s

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Rapido has entered the online food delivery space to challenge the Zomato-Swiggy duopoly with its transparent, flat-commision price model.
By Vatsal Jain
July 1, 2025
1 Comment

Rapido Ownly: Grabbing A Bite Out of the Zomato-Swiggy Duopoly [Part 1]

“Every person should have the luxury of choice and the ability to order a reasonably priced meal.” This is Rapido’s tagline-cum-mission as it plans to burst into

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The image shows the tip of the ice berg (structured data) and the remaining part (unstructured data), which is submerged under the water.
By Vatsal Jain
June 13, 2025
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Generative AI and Unstructured Data: A Game-Changer, Not a Silver Bullet (Yet!)

Artificial intelligence (AI) has been around for about 7 decades, constantly sprouting advanced concepts like machine learning (ML), robotics, natural language learning (NLP), computer vision, deep learning,

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This article discusses 5 simple strategies to modify your brand content for large language models (LLM).
By Vatsal Jain
June 10, 2025
No Comments

AI-Ready Content: 5 Smart Moves for Generative Engine Optimization

SEO has done a full 180! Almost a year ago, people focused solely on improving their brand’s SEO, looking for “7 Organic Strategies to Boost Site Rankings.”

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The 4-I framework: Inform, Infer, Interest, and Interact. This models helps brands understand the consumer buying psychology and build content accordingly.
By Vatsal Jain
June 5, 2025
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The 4-Step Content Framework You Need To Grow Online

(A short prologue) Do you know how people (including you, of course) buy products from a store or why they simply window-shop and move past? I mean

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Categories

  • Business 2
    • Restaurant & Food Service 2
  • Digital Marketing 5
    • Branding 3
    • Content Marketing 2
  • Finance 1
  • FMCG 1
  • Research Design 1
  • SEO 2
  • Artificial Intelligence 1

Recent News

  • Business, Restaurant & Food Service
    Can Rapido’s Ownly Handle The Zomato-Swiggy Storm? [Part 2]
    July 3, 2025
  • Business, Restaurant & Food Service
    Rapido Ownly: Grabbing A Bite Out of the Zomato-Swiggy Duopoly [Part 1]
    July 1, 2025
  • Artificial Intelligence, Technology
    Generative AI and Unstructured Data: A Game-Changer, Not a Silver Bullet (Yet!)
    June 13, 2025
  • Branding, Content Marketing, Digital Marketing, SEO
    AI-Ready Content: 5 Smart Moves for Generative Engine Optimization
    June 10, 2025
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