Vatsal Jain
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Vatsal Jain
Vatsal Jain
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  • Testimonials
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Generative Engines

The image shows the tip of the ice berg (structured data) and the remaining part (unstructured data), which is submerged under the water.
By Vatsal Jain
June 13, 2025
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Generative AI and Unstructured Data: A Game-Changer, Not a Silver Bullet (Yet!)

Artificial intelligence (AI) has been around for about 7 decades, constantly sprouting advanced concepts like machine learning (ML), robotics, natural language learning (NLP), computer vision, deep learning,

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This article discusses 5 simple strategies to modify your brand content for large language models (LLM).
By Vatsal Jain
June 10, 2025
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AI-Ready Content: 5 Smart Moves for Generative Engine Optimization

SEO has done a full 180! Almost a year ago, people focused solely on improving their brand’s SEO, looking for “7 Organic Strategies to Boost Site Rankings.”

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Learn the differences between GEO vs. SEO.
By Vatsal Jain
May 26, 2025
1 Comment

GEO Vs. SEO: How Do They Differ?

The GEO vs. SEO battle isn’t just another marketing rumor—it’s an underlying shift already affecting your web traffic, whether you realize it or not. Imagine this: you

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Businesses should include GEO in their digital marketing strategies to stand out in AI-driven and maintain brand relevance and authority.
By Vatsal Jain
May 23, 2025
2 Comments

What is Generative Engine Optimization (GEO): What’s the Buzz and What Does It Mean for You?

“Change is the only constant.” We are all pretty aware of this well-used adage, especially when discussing shifts (tech or non-tech) in digital marketing. Keeping pace with

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Categories

  • Digital Marketing 5
    • Branding 3
    • Content Marketing 2
  • Finance 1
  • FMCG 1
  • Research Design 1
  • SEO 2
  • Technology 1
    • Artificial Intelligence 1

Recent News

  • Artificial Intelligence, Technology
    Generative AI and Unstructured Data: A Game-Changer, Not a Silver Bullet (Yet!)
    June 13, 2025
  • Branding, Content Marketing, Digital Marketing, SEO
    AI-Ready Content: 5 Smart Moves for Generative Engine Optimization
    June 10, 2025
  • Branding, Content Marketing, Digital Marketing
    The 4-Step Content Framework You Need To Grow Online
    June 5, 2025
  • Branding, Digital Marketing
    We’re In The Trust Economy: What Matters Is Who Believes You
    June 2, 2025
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