While Indians are facing budget constraints due to inflation and other economic setbacks, these shaky tightropes haven’t been able to deter their snack consumption.
Instead, snacking remains a source of comfort in turbulent times.
🥨Today’s global economic structure has affected food choices, with nearly 90% of consumers worried about rising prices.
🥨Moreover, 8 out of 10 Indians have become more budget-conscious than they were in 2021.
Consumers reveal that the costs of food items needed to prepare meals are putting a bigger hole in their pockets than snacks.
🥨67% of Indians are shelling out more money on groceries than a year ago, with millennials leading the pack (79%).
🥨Yet, snacks items always fit in the grocery budgets of 86% of people.
Besides, consumers aren’t just chowing down snacks to sustain their day between meals but also to boost their physical, mental, and emotional health.
🥨Case in point, snacking offers an opportunity to connect with others, with 88% of Indians snacking together at least once every week.
🥨Likewise, 81% of Indians enjoy moments of peace during their day while snacking.
🥨Among snacks, 83% of consumers find chocolate soothing to their souls.
Overall, snacks remain a routine shopping basket item in the Asia country, even though people are feeling the crunch of the present economy.
🥨In fact, 76% of the native population snack at least twice a day.
Amid these trying times, Indian consumers see their favorite snacks items as affordable and necessary indulgences.